Your best deals arrive by referral. Nobody built the way in for everyone else.We build it, run it, and hand you the machine.
Deals Machine is a growth consultancy for established B2B firms. We make the channel you never ran, prove it in your market, then give you every part.
A network is not a machine.
Most established firms grow the same way. A customer refers a customer. A trade show fills the calendar for a while. A partner sends something over. It works. It is why you are still here.
But a network only reaches people who already know your name. It runs on goodwill and timing. You cannot schedule it, measure it or hand it to a new hire. When it slows, nothing in the building can speed it up.
That is the gap we fix. We do not replace what works. We add the part that was never there.
Four ways reach a buyer who has never heard of you. Most firms run one.
Outbound
You find the buyer and open the conversation yourself.
Content
The buyer finds something you wrote and keeps reading.
Referrals
Someone they trust says your name out loud.
Paid
You buy a seat in front of them, on purpose.
Referrals is the one that runs. The rest sit switched off, or got tried once and dropped. That idle capacity is where we start work.
We start with the channel you never ran.
One real person. One message, written for them. A human reads it before it goes.
For most firms we look at, the missing channel is outbound. Done badly it is noise. Done properly it is the most direct line you have to a buyer who has no reason to know you yet.
Ours is slow on purpose. We research the person, the company and the moment. We write to people with a real reason to hear from you, and we stop the second someone says stop. No blasts. No lists bought by the yard.
Then we build what the buyer checks next.
Authority
A good message makes a buyer curious. Curious buyers look you up. We build what they find: press that puts your view in front of your market, video in your own voice, and a site that answers the questions buyers ask before they call.
Search, including AI
Buyers now ask an assistant for a shortlist. We work on search and on the answers those assistants give, so your name shows up when a buyer in your category asks who to talk to.
When it runs, it is yours.
We do not move in. Once the channel produces pipeline against a baseline we agree with you up front, we hand over the whole machine. The playbook. The data. The sequences. The people we trained to run it.
You get one point of contact the whole way through, and you never manage a stack of vendors. When we leave, nobody has to call us to keep it turning.
Start with the shop drawing.
We draw it before we build it. The shop drawing is a free buyer map: a short read of which channels you run, which sit idle, and where a deal engine would fit. No pitch deck. No obligation.
Ask for your shop drawing